Facility Solutions Group achieves 7x ROI through Pavilion

• 2,600 employees
• $900M annual revenue
• Lighting & electrical products, electrical services, electrical construction, energy management solutions

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Expanding beyond core customers & products

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Facility Solutions Group (FSG), a leading lighting distributor and electrical contractor, uses its ~80 cooperative contracts to serve the public sector. Traditionally, new projects came through its network of relationships, but as FSG expanded into new regions and product lines, it needed more scalable ways to generate opportunities — without burdening its sales team with contract complexities.

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Unlocking high-value opportunities with Pavilion

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By joining Pavilion as a Pro Supplier, FSG increased its visibility to high-intent agencies actively looking to work with electrical contractors through their cooperative contracts. With more information about FSG’s contracts and offerings, Pavilion was able to better showcase FSG in key regions for high-value projects and new product lines like sports lighting, digital signage, and electric vehicle charging.

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7x ROI: Pavilion as a high-impact growth channel

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FSG quickly turned high-quality leads into substantial sales opportunities, particularly in new regions and strategic product lines.

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“Compared to Google and search engine advertising, Pavilion delivers high quality leads with strong intent,” says Bernie Erickson, Chief Marketing Officer and Director of Innovation. “We’re seeing a 7x ROI on Pavilion, with substantial quotes nearing a million dollars.”

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