Traditionally, cooperative contracts have been used to close deals faster at the end of the sales processes with public entities. But now, forward-thinking businesses are taking advantage of shifts in buying patterns to use cooperative contracts earlier in the sales process to generate new sales opportunities.
In this webinar, public sector buyers and sales & marketing leaders discuss ways to use cooperative contracts beyond as a closing tool, including how to:
• Effectively promote cooperative contracts through marketing channels
• Train sales teams on their cooperative contracts – including contracts from local and state agencies
• Unlock opportunities with new accounts or drive cross-sells in existing accounts
